How Hawkwood Increased Revenue with Unified Community Management
Discover how a Calgary community association eliminated multiple disconnected systems, increased memberships, and reduced management time with Communal.
Hawkwood Community Association
Hawkwood Community Association is a Calgary-based organization managing memberships, pickleball courts, community gardens, volunteers, and soccer programs. They began using Communal in September 2021 to unify their scattered systems and streamline operations.
The Challenge
Hawkwood tried to manage garden plot rentals, pickleball courts, soccer registrations, memberships, and volunteer commitments online, but using multiple disconnected systems created more work than anticipated. Manual member verification consumed countless hours and caused revenue losses.
The Solution
After transitioning to Communal, the community gained a unified solution to manage all aspects of their operations. More importantly, they experienced a significant increase in memberships and revenue.
Membership database integrated with court rentals and registrations—automatic verification means no one slips through without purchasing a membership
Members can book pickleball courts online with automatic membership verification built in
Garden plot rentals no longer require coordination between multiple teams—everything happens in one system
System automatically reminds members about expiring memberships, improving retention
Track volunteer commitment completions and year-to-year retention rates in one place
No more complicated spreadsheets—all data lives in one accessible system
The Results
With automatic member verification, every person now purchases a membership for member-only programs—much to the treasurer's delight
Garden, pickleball, and membership teams now work from the same system without friction or waiting for manual confirmations
Can now track year-to-year retention rates and volunteer commitment completions with real data
Community members are more engaged and no longer rely heavily on the team for help with registrations
"So far Communal has been a lifesaver for me. We saw both an increase in revenue and a reduction in time spent managing our community. Our membership person is no longer constantly frustrated by the garden people—the whole process is all easy peasy lemon squeezy now!"
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