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Head to head · 2026

Keela vs Zeffy: donor CRM or free forms, and when you need neither

Zeffy is free to the nonprofit, processing included, and bundles donation forms, ticketing, raffles, auctions, basic memberships and automated tax receipts; it is the right pick for a small US or Canadian charity that needs forms more than a database.

Keela (from $134/mo billed annually for 1,000 contacts) is a real donor CRM with donor profiles, Smart Ask, unlimited email and automation, and CRA and IRS receipting. Member-driven groups that run programs, rent space or schedule volunteers usually need a third option.

Keela

Canadian donor CRM with email automation and CRA/IRS receipting.

  • Memberships
  • Donations
Best for
Small to mid-size fundraising-led nonprofits in Canada, the US, Australia, or New Zealand that want a donor CRM with email automation
Watch out for
Events rely on the Eventbrite integration rather than a full native ticketing and registration module; Volunteer management is forms and tagging, not shift scheduling or hours tracking; no digital membership cards, website builder, or facility booking

Zeffy

Free fundraising and membership forms funded by optional donor tips.

  • Memberships
  • Events
  • Donations
Best for
Small US or Canadian nonprofits that want donation forms, ticketing, and basic memberships with zero software cost
Watch out for
Volunteer workaround only: volunteer signups use the Event form type; no shift scheduling or hours tracking (Zeffy itself recommends POINT or SignUpGenius); No website builder; forms are embeds or Zeffy-hosted campaign pages, and no facility or room booking
Side by side

Keela vs Zeffy, plus the option most comparisons skip.

Communal is listed as a third column because organizations comparing these two usually need the same things it was built for: memberships, programs and facilities in one database at a flat price.

FeatureKeelaZeffyCommunal
Membership management
Included
Included
IncludedTiers, custom fields, segments
Automated renewals
Partial
Included
IncludedReminders and auto-renew
Digital membership cards (Apple / Google Wallet)
Not offered
Included
IncludedIncluded in every plan
Event registration & ticketing
PartialEventbrite integration
Included
Add-onPrograms & events, +$50/mo
Program & class registration
Not listed
Not listed
Add-onWaitlists, capacity, attendance, rosters
Facility booking & rentals
Not offered
Not offered
Add-onFrom +$50/mo; approvals, invoices, agreements, iCal
Volunteer shifts & hour tracking
Partial
Partial
IncludedShifts, hours, auto volunteer discounts
Donations & fundraising
Included
Included
IncludedIncluded; donor covers fees option
Automatic tax receipts
IncludedCRA and IRS
Included
IncludedAutomatic
Member self-service portal
Not offered
Partial
Included
Email campaigns
Included
Partial
IncludedCampaigns and segments
Website builder
Not offered
Not offered
Not offeredWorks beside your site
Public API
Not listed
Partial
IncludedREST API, Zapier webhooks, MCP server
Pricing and terms Show
DetailKeelaZeffyCommunal
Starting priceFrom $134/mo (annual)$0 (donor tips)$75/mo
Pricing modelPer contact, tieredFree; funded by optional donor tipsFlat, by member band (to 250 members at the floor)
Contractmonthly or annualnoneNo contracts, prorated billing, cancel any module any time
Payment feesNo Keela platform fee;
Details

processing via Stripe or PayPal at nonprofit rates (Keela cites 2.2% + $0.30)

0% platform fee and 0% processing fee to the nonprofit;
Details

Zeffy covers Stripe costs from optional donor tips

Card-processing application fee set in your agreement, often 2%; no monthly minimums
Free trialNo free trial or free plan listed on vendor site;
Details

third-party listings say Keela does not offer trial accounts

Free plan (entire product is free)Free trial, no credit card

The detail

The short version

Pick Zeffy if you are a small US or Canadian charity that needs donation forms, tickets, a raffle or auction and automatic receipts, and you want to spend nothing on software. Pick Keela if fundraising is your main job and you need a donor database with email automation, Smart Ask and segmentation behind the forms, and you can budget $134/mo and up. Pick neither if most of your revenue is dues, program fees or rentals; both are fundraising tools first.

Disclosure: Communal is our product. We cover it at the end for the member-driven case.

Where Keela wins

  • Donor CRM depth. Donor profiles, Smart Ask, segmentation, project management and reporting in every plan, with donor pipelines, texting and wealth screening as paid add-ons. Zeffy stores records behind its forms but is not a CRM in this sense.
  • Email. Unlimited email marketing and automation are included in every Keela tier. Zeffy's email marketing is partial.
  • Integrations. QuickBooks, Xero, Mailchimp, Zapier and DonorSearch. Zeffy syncs QuickBooks and Zapier, and its public API is read-only.
  • No donor-facing tip. Keela charges you a subscription and processing at nonprofit rates (cited at 2.2% + $0.30); your donors never see an ask from the software vendor.

Where Zeffy wins

  • Price. $0 subscription, $0 platform fee, $0 processing fee. Your nonprofit receives 100% of each payment. Keela starts at $134/mo billed annually.
  • Events and fundraising formats. Native ticketing, raffles, auctions, peer-to-peer, e-commerce and Tap to Pay. Keela relies on an Eventbrite integration for events.
  • Membership cards. Free branded scannable digital cards emailed on signup. Keela has no member cards and no member portal.
  • Zero friction. Free plan, no contract, no trial to arrange. Keela offers no trial and has reviewer complaints about the learning curve.

Pricing in practice

Keela prices by contacts: up to 1,000 for $134/mo annual ($160/mo monthly), 1,001 to 2,500 for $209 ($225), 2,501 to 5,000 for $274 ($315), up to $379 ($430) at 10,000, custom above that. Annual billing saves up to 23%. Premium Care starts at $200/mo on top. A 3,000-contact organization is looking at about $3,300/yr plus processing.

Zeffy costs your budget nothing. The trade is that every checkout shows an optional contribution to Zeffy, which roughly 2 in 3 donors pay. If your board is comfortable with that ask on your donation page, the price comparison is over. If it is not, Keela's subscription is the cost of keeping the page clean.

Who should pick which

If you are...Lean towards
A small charity under a few thousand donors that needs forms and receiptsZeffy (free)
A group that runs galas, raffles or auctionsZeffy
A fundraising-led nonprofit that wants donor segmentation and email automationKeela
An organization that does not want a tip prompt in front of donorsKeela
A nonprofit in Australia or New ZealandKeela (Zeffy is US/Canada only)
A member-driven league, club or center with programs or rentalsNeither; see below

The third option

If dues, registrations and rentals matter as much as donations, neither tool is built around the member record. Communal is: memberships with automated renewals, family plans and Apple and Google Wallet cards, program registration with waitlists and attendance (+$50/mo), facility booking with approvals and invoices (from +$50/mo), and donations with automatic numbered CRA and US receipts and volunteer shifts with hour tracking included in the $75/mo base to 250 members. No contract, free migration. It does not have auctions, peer-to-peer pages, texting or wealth screening, so a fundraising-first shop should still pick between the two above.

Questions people ask about Keela vs Zeffy

Short answers, with the numbers where they exist.

Yes, by the full amount. Zeffy charges the nonprofit nothing: no subscription, platform fee or processing fee, funded by an optional donor tip at checkout. Keela starts at $134/mo billed annually ($160/mo monthly) for up to 1,000 contacts and rises to $379/mo annual at 10,000 contacts, plus Stripe or PayPal processing that Keela cites at 2.2% + $0.30.