The short version
Pick Zeffy if you are a small US or Canadian charity that needs donation forms, tickets, a raffle or auction and automatic receipts, and you want to spend nothing on software. Pick Keela if fundraising is your main job and you need a donor database with email automation, Smart Ask and segmentation behind the forms, and you can budget $134/mo and up. Pick neither if most of your revenue is dues, program fees or rentals; both are fundraising tools first.
Disclosure: Communal is our product. We cover it at the end for the member-driven case.
Where Keela wins
- Donor CRM depth. Donor profiles, Smart Ask, segmentation, project management and reporting in every plan, with donor pipelines, texting and wealth screening as paid add-ons. Zeffy stores records behind its forms but is not a CRM in this sense.
- Email. Unlimited email marketing and automation are included in every Keela tier. Zeffy's email marketing is partial.
- Integrations. QuickBooks, Xero, Mailchimp, Zapier and DonorSearch. Zeffy syncs QuickBooks and Zapier, and its public API is read-only.
- No donor-facing tip. Keela charges you a subscription and processing at nonprofit rates (cited at 2.2% + $0.30); your donors never see an ask from the software vendor.
Where Zeffy wins
- Price. $0 subscription, $0 platform fee, $0 processing fee. Your nonprofit receives 100% of each payment. Keela starts at $134/mo billed annually.
- Events and fundraising formats. Native ticketing, raffles, auctions, peer-to-peer, e-commerce and Tap to Pay. Keela relies on an Eventbrite integration for events.
- Membership cards. Free branded scannable digital cards emailed on signup. Keela has no member cards and no member portal.
- Zero friction. Free plan, no contract, no trial to arrange. Keela offers no trial and has reviewer complaints about the learning curve.
Pricing in practice
Keela prices by contacts: up to 1,000 for $134/mo annual ($160/mo monthly), 1,001 to 2,500 for $209 ($225), 2,501 to 5,000 for $274 ($315), up to $379 ($430) at 10,000, custom above that. Annual billing saves up to 23%. Premium Care starts at $200/mo on top. A 3,000-contact organization is looking at about $3,300/yr plus processing.
Zeffy costs your budget nothing. The trade is that every checkout shows an optional contribution to Zeffy, which roughly 2 in 3 donors pay. If your board is comfortable with that ask on your donation page, the price comparison is over. If it is not, Keela's subscription is the cost of keeping the page clean.
Who should pick which
| If you are... | Lean towards |
|---|
| A small charity under a few thousand donors that needs forms and receipts | Zeffy (free) |
| A group that runs galas, raffles or auctions | Zeffy |
| A fundraising-led nonprofit that wants donor segmentation and email automation | Keela |
| An organization that does not want a tip prompt in front of donors | Keela |
| A nonprofit in Australia or New Zealand | Keela (Zeffy is US/Canada only) |
| A member-driven league, club or center with programs or rentals | Neither; see below |
The third option
If dues, registrations and rentals matter as much as donations, neither tool is built around the member record. Communal is: memberships with automated renewals, family plans and Apple and Google Wallet cards, program registration with waitlists and attendance (+$50/mo), facility booking with approvals and invoices (from +$50/mo), and donations with automatic numbered CRA and US receipts and volunteer shifts with hour tracking included in the $75/mo base to 250 members. No contract, free migration. It does not have auctions, peer-to-peer pages, texting or wealth screening, so a fundraising-first shop should still pick between the two above.