Should a small association pick Wild Apricot or MemberClicks?

Wild Apricot, unless you have staff. A volunteer-run club or association gets a website, member directory, events, email and a member app in every plan, with a 60-day trial and no contract. MemberClicks is sized for staffed professional and trade associations and chambers that need dues automation across member types, committees, review panels and multi-chapter structures.

Which has the better website builder?

Wild Apricot. Its drag-and-drop builder, themes, member-only pages and WordPress widgets are the product's center of gravity and come with every plan. MemberClicks also provides a website and member portal, but delivered as part of an implemented AMS rather than a self-serve builder.

What if we also book rooms or run programs?

Neither Wild Apricot nor MemberClicks has facility booking or volunteer shift scheduling, and program registration is limited to events. Communal covers memberships, program registration with waitlists and attendance, facility booking with approvals and invoices, donations with tax receipts and volunteer shifts in one member database.

Head to head · 2026

Wild Apricot vs MemberClicks: two Personify products for two sizes of association

Both are owned by Personify and they split the market by size.

Wild Apricot is the self-serve choice for clubs and small associations that want a website, member records, events and email in one tool, with a 60-day trial and month-to-month billing. MemberClicks is the staffed-association system, with committee management, organizational members, chapters and an implementation team on an annual contract. Neither books facilities or schedules volunteer shifts, so groups that do should look at a third option.

Wild Apricot

Membership database, events, email and a website builder whose pricing counts every contact.

Memberships
Events
Donations
Website

Best for: Small to mid-size clubs, associations and nonprofits that want website, member database and events from one vendor and are comfortable using the in-house payment processor
Watch out for: Pricing is by total contacts (lapsed members, prospects, newsletter subscribers all count), so database growth pushes you into higher tiers; A subscription surcharge for using your own payment gateway instead of Personify Payments

MemberClicks

Association management system for staffed professional and trade associations.

Memberships
Events
Donations
Website
Chapters

Best for: Staffed professional associations, trade associations and chambers with budget for an annual AMS contract and implementation
Watch out for: Quote-only pricing plus implementation fees; no self-serve signup or trial; Annual contracts; many capabilities (community, mobile app, LMS, registration tech) are paid add-ons

Side by side

Wild Apricot vs MemberClicks, plus the option most comparisons skip.

Communal is listed as a third column because organizations comparing these two usually need the same things it was built for: memberships, programs and facilities in one database.

Feature	Wild Apricot	MemberClicks	Communal
Membership management	Included	Included	IncludedTiers, custom fields, segments
Automated renewals	Included	Included	IncludedReminders and auto-renew
Digital membership cards (Apple / Google Wallet)	Partial	Not listed	IncludedIncluded in every plan
Event registration & ticketing	Included	Included	Add-onPrograms & events add-on
Program & class registration	Not listed	Not listed	Add-onWaitlists, capacity, attendance, rosters
Facility booking & rentals	Not offered	Not offered	Add-onApprovals, invoices, agreements, iCal
Volunteer shifts & hour tracking	Not offered	Not offered	IncludedShifts, hours, auto volunteer discounts
Donations & fundraising	Included	Included	IncludedIncluded; donor covers fees option
Automatic tax receipts	PartialDonation receipts	Not listed	IncludedAutomatic
Member self-service portal	IncludedMember app	Included	Included
Email campaigns	Included	Included	IncludedCampaigns and segments
Website builder	Included	Included	Not offeredWorks beside your site
Public API	Included	Included	IncludedREST API, Zapier webhooks, MCP server

The detail

The short version

Pick Wild Apricot if you are a club or association with a small staff or none and you want a website, member database, events and email from one vendor you can set up yourself in a 60-day trial. Pick MemberClicks if you are a staffed professional association, trade association or chamber with committees, company members and chapters, and you want an implementation team. Pick neither if you rent space, run recurring programs or schedule volunteer shifts.

Where Wild Apricot wins

Self-serve start and exit. A 60-day no-card trial, month-to-month billing and no cancellation fees. MemberClicks has no trial and typically annual contracts.
Website builder in every plan. Drag-and-drop builder, themes, member-only pages, widgets and WordPress embeds. This is the product's core.
Everything included. Events, email, store, donations, member and admin mobile apps in every plan. MemberClicks sells the member app, community, LMS and registration tech as add-ons.
Integrations for small teams. Public API, Zapier and Make, QuickBooks sync and WordPress widgets.

Where MemberClicks wins

Association depth. Dues automation across member types, committee management, forms and review panels for grants and awards, job board and LMS add-ons. Wild Apricot has none of the committee or review tooling.
Organizational memberships. MC Trade handles companies as members with multiple contacts, eCommerce and accounting integrations. Wild Apricot's bundles are a lighter version.
Multi-chapter structures. MemberClicks supports chapters; Wild Apricot does not.
Implementation and support. Paid implementation packages and a staffed support team, which matters when a board turns over.

Who should pick which

If you are...	Lean towards
A volunteer-run club or association	Wild Apricot
A group that needs a website and membership from one vendor, set up by itself	Wild Apricot
A staffed professional association with committees, dues tiers and chapters	MemberClicks (MC Professional)
A chamber or trade association with company members	MemberClicks (MC Trade)
A community league, rec center or club that rents space or runs programs	Neither; see the third option below

The third option

If you are comparing these two because your current setup no longer fits, check what your organization actually does week to week. Communal was built for groups that run memberships alongside programs, facility rentals, donations and volunteers, and it counts members rather than contacts: volunteers, donors and POS included, programs and facility booking as add-ons, no contract, no implementation fee and free migration from either tool. It does not include a website builder or committee management, which is the honest trade.

Questions people ask about Wild Apricot vs MemberClicks

Short answers.

Both belong to Personify. Wild Apricot is the self-serve product: a 60-day free trial, month-to-month billing and a drag-and-drop website builder. MemberClicks is the association management system: annual contracts, implementation packages, committee management, organizational memberships and a catalog of add-ons such as a member app, LMS and job board.