Is MemberClicks more expensive than Wild Apricot?

Yes, at every size that Wild Apricot publishes. Wild Apricot runs from $66/mo at 100 contacts to roughly $462/mo at 5,000 contacts per third-party listings, with no setup fee. MemberClicks starts at $3,500/yr to $4,500/yr before implementation and add-ons, and it does not publish a price list. At a few thousand contacts the two can approach each other; below that Wild Apricot is clearly cheaper.

Should a small association pick Wild Apricot or MemberClicks?

Wild Apricot, unless you have staff. A volunteer-run club or association under a couple of thousand contacts gets a website, member directory, events, email and a member app at every tier, with a 60-day trial and no contract. MemberClicks is sized for staffed professional and trade associations and chambers that need dues automation across member types, committees, review panels and multi-chapter structures, and can budget an annual contract plus implementation.

Do Wild Apricot and MemberClicks charge payment fees?

Wild Apricot charges no platform fee when you use its Personify Payments processor (processor rates not published), but using an outside gateway such as Stripe or PayPal adds a Payment System Servicing Fee of 20% of your subscription price. MemberClicks integrates with a partner processor (a Payroc/NMI gateway is noted at $16.95/mo customer rate) and does not publish per-transaction percentages; no surcharge for external gateways was found.

Which has the better website builder?

Wild Apricot. Its drag-and-drop builder, themes, member-only pages and WordPress widgets are the product's center of gravity and are included at every tier. MemberClicks also provides a website and member portal, but it is delivered as part of an implemented AMS rather than a self-serve builder.

What if we also book rooms or run programs?

Neither Wild Apricot nor MemberClicks has facility booking or volunteer shift scheduling, and program registration is limited to events. Communal covers memberships, program registration with waitlists and attendance, facility booking with approvals and invoices, donations with tax receipts and volunteer shifts in one member database at a flat price by member count, starting at $75/mo to 250 members.

Head to head · 2026

Wild Apricot vs MemberClicks: two Personify products for two sizes of association

Both are owned by Personify and they split the market by size.

Wild Apricot is the self-serve choice for clubs and small associations that want a website, member records, events and email in one tool, with a 60-day trial and month-to-month billing. MemberClicks (from $3,500/yr) is the staffed-association system, with committee management, organizational members, chapters and paid implementation on an annual contract. Neither books facilities or schedules volunteer shifts, so groups that do should look at a third option.

Wild Apricot

Membership database, events, email and a website builder, priced by total contacts.

Memberships
Events
Donations
Website

Best for: Small to mid-size clubs, associations and nonprofits that want website, member database and events from one vendor and are comfortable using the in-house payment processor
Watch out for: Pricing is by total contacts (lapsed members, prospects, newsletter subscribers all count), so database growth pushes you into higher tiers; 20% subscription surcharge for using your own payment gateway instead of Personify Payments

MemberClicks

Association management system for staffed professional and trade associations.

Memberships
Events
Donations
Website
Chapters

Best for: Staffed professional associations, trade associations and chambers with budget for an annual AMS contract and implementation
Watch out for: Quote-only pricing starting in the thousands per year plus implementation fees; no self-serve signup or trial; Annual contracts; many capabilities (community, mobile app, LMS, registration tech) are paid add-ons

Side by side

Wild Apricot vs MemberClicks, plus the option most comparisons skip.

Communal is listed as a third column because organizations comparing these two usually need the same things it was built for: memberships, programs and facilities in one database at a flat price.

Feature	Wild Apricot	MemberClicks	Communal
Membership management	Included	Included	IncludedTiers, custom fields, segments
Automated renewals	Included	Included	IncludedReminders and auto-renew
Digital membership cards (Apple / Google Wallet)	Partial	Not listed	IncludedIncluded in every plan
Event registration & ticketing	Included	Included	Add-onPrograms & events, +$50/mo
Program & class registration	Not listed	Not listed	Add-onWaitlists, capacity, attendance, rosters
Facility booking & rentals	Not offered	Not offered	Add-onFrom +$50/mo; approvals, invoices, agreements, iCal
Volunteer shifts & hour tracking	Not offered	Not offered	IncludedShifts, hours, auto volunteer discounts
Donations & fundraising	Included	Included	IncludedIncluded; donor covers fees option
Automatic tax receipts	PartialDonation receipts	Not listed	IncludedAutomatic
Member self-service portal	IncludedMember app	Included	Included
Email campaigns	Included	Included	IncludedCampaigns and segments
Website builder	Included	Included	Not offeredWorks beside your site
Public API	Included	Included	IncludedREST API, Zapier webhooks, MCP server

Pricing and terms Show

Detail	Wild Apricot	MemberClicks	Communal
Starting price	From $66/mo	From $3,500/yr	$75/mo
Pricing model	Per contact, tiered	Annual quote by org size	Flat, by member band (to 250 members at the floor)
Contract	Month-to-month available; Details optional 1-year and 2-year prepay discounts; no cancellation fees	Typically 1-year contracts; Details multi-year contracts offered at a discounted rate	No contracts, prorated billing, cancel any module any time
Payment fees	No per-transaction fee from WildApricot itself when using the integrated Personify Payments processor (processor rates not published on the pricing page). Details Using a third-party gateway (Stripe, PayPal, Authorize.Net) triggers a Payment System Servicing Fee described in the help center as 20% of the subscription plan price, applied to US/Canada accounts; vendor pricing page calls this 'an additional fee'.	Integrated payment processing via partner (Payroc/NMI gateway noted in help center at $16.95/mo customer rate with setup fee waived); Details per-transaction processor percentages not published on vendor pricing page. No published surcharge for external gateways found.	Card-processing application fee set in your agreement, often 2%; no monthly minimums
Free trial	60-day free trial, no credit card required; no permanently free plan	No free trial or free plan advertised; demo via sales	Free trial, no credit card

The detail

The short version

Pick Wild Apricot if you are a club or association with a small staff or none, a contact list in the hundreds or low thousands, and you want a website, member database, events and email from one vendor you can set up yourself in a 60-day trial. Pick MemberClicks if you are a staffed professional association, trade association or chamber with committees, company members, chapters and an annual software budget, and you want an implementation team. Pick neither if you rent space, run recurring programs or schedule volunteer shifts: both stop at memberships, events and email.

Where Wild Apricot wins

Published, lower pricing. $66/mo for 100 contacts, every tier visible on the pricing page, no setup, customization or training fees. MemberClicks is quote only, from $3,500/yr plus implementation.
Self-serve start and exit. 60-day no-card trial, month-to-month billing, no cancellation fees. MemberClicks has no trial and typically one-year contracts.
Website builder at every tier. Drag-and-drop builder, themes, member-only pages, widgets and WordPress embeds. This is the product's core.
Everything included. Events, email, store, donations, member and admin mobile apps in every plan. MemberClicks sells the member app, community, LMS and registration tech as paid add-ons.
Integrations for small teams. Public API, Zapier and Make, QuickBooks sync and WordPress widgets.

Where MemberClicks wins

Association depth. Dues automation across member types, committee management, forms and review panels for grants and awards, job board and LMS add-ons. Wild Apricot has none of the committee or review tooling.
Organizational memberships. MC Trade handles companies as members with multiple contacts, eCommerce and accounting integrations. Wild Apricot's bundles are a lighter version.
Multi-chapter structures. MemberClicks supports chapters; Wild Apricot does not.
Implementation and support. Paid implementation packages and a staffed support and services team, which matters when a board turns over.
No gateway surcharge found. Wild Apricot charges 20% of your subscription if you use your own processor; MemberClicks publishes no such fee.

Pricing in practice

Wild Apricot bills by total contacts: $66/mo at 100, $59.40/mo with a 1-year prepay, and third-party listings show about $78 (250), $147 (500), $252 (2,000) and $462 (5,000). Lapsed members, prospects and newsletter subscribers all count, so clean the list before you price it. MemberClicks bills annually by organization size, from $3,500/yr (MC Trade) or $4,500/yr (MC Professional), with implementation packages and add-ons on top; for most buyers that is several thousand dollars a year before payments. On fees, Wild Apricot is free of platform fees on Personify Payments but adds 20% of your subscription for Stripe or PayPal; MemberClicks routes through a partner processor with unpublished percentages. Build a 3-year total that includes implementation, add-ons and payment fees for your real volume.

Who should pick which

If you are...	Lean towards
A volunteer-run club or association under 2,000 contacts	Wild Apricot
A group that needs a website and membership from one vendor, set up by itself	Wild Apricot
A staffed professional association with committees, dues tiers and chapters	MemberClicks MC Professional
A chamber or trade association with company members	MemberClicks MC Trade
A community league, rec center or club that rents space or runs programs	Neither; see the third option below

The third option

If you are comparing these two because your current setup no longer fits, check what your organization actually does week to week. Communal was built for groups that run memberships alongside programs, facility rentals, donations and volunteers, and prices by paying members rather than contacts or a negotiated contract: $75/mo to 250 members with volunteers, donors and POS included, programs +$50/mo, facilities from +$50/mo, no contract, no implementation fee and free migration from either tool. It does not include a website builder or committee management, which is the honest trade.

Questions people ask about Wild Apricot vs MemberClicks

Short answers, with the numbers where they exist.

Both belong to Personify. Wild Apricot is the self-serve product: published pricing from $66/mo for 100 contacts, a 60-day free trial, month-to-month billing and a drag-and-drop website builder. MemberClicks is the association management system: quote-based annual contracts from $3,500/yr (MC Trade) or $4,500/yr (MC Professional), implementation packages, committee management, organizational memberships and a catalog of add-ons such as a member app, LMS and job board.