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Head to head · 2026

Wild Apricot vs Neon CRM: membership site builder against nonprofit CRM

Wild Apricot is a membership website and database: site builder, member records, event registration and email in every tier, priced by total contacts including lapsed ones.

Neon CRM is a fundraising CRM with unlimited records, where memberships, events, volunteers and the open API sit on the Impact tier. Pick Wild Apricot if you need the public website and your list is small; pick Neon CRM if donors matter as much as members or your database keeps growing. Groups that rent facilities or run programs need a third option.

Wild Apricot

Membership database, events, email and a website builder, priced by total contacts.

  • Memberships
  • Events
  • Donations
  • Website
Best for
Small to mid-size clubs, associations and nonprofits that want website, member database and events from one vendor and are comfortable using the in-house payment processor
Watch out for
Pricing is by total contacts (lapsed members, prospects, newsletter subscribers all count), so database growth pushes you into higher tiers; 20% subscription surcharge for using your own payment gateway instead of Personify Payments

Neon CRM

Nonprofit CRM with unlimited records; memberships and events on higher tiers.

  • Memberships
  • Events
  • Volunteers
  • Donations
Best for
Growing nonprofits and membership associations that want a single CRM covering donors, members, events, and volunteers with unlimited records
Watch out for
Entry tier is fundraising-only; membership, events, volunteers, and API require Impact ($209/mo) or higher; No website builder or facility booking; no free trial
Side by side

Wild Apricot vs Neon CRM, plus the option most comparisons skip.

Communal is listed as a third column because organizations comparing these two usually need the same things it was built for: memberships, programs and facilities in one database at a flat price.

FeatureWild ApricotNeon CRMCommunal
Membership management
Included
Add-onImpact tier and up
IncludedTiers, custom fields, segments
Automated renewals
Included
Included
IncludedReminders and auto-renew
Digital membership cards (Apple / Google Wallet)
Partial
Not listed
IncludedIncluded in every plan
Event registration & ticketing
Included
Add-onImpact tier and up
Add-onPrograms & events, +$50/mo
Program & class registration
Not listed
Not listed
Add-onWaitlists, capacity, attendance, rosters
Facility booking & rentals
Not offered
Not offered
Add-onFrom +$50/mo; approvals, invoices, agreements, iCal
Volunteer shifts & hour tracking
Not offered
Add-onImpact tier and up
IncludedShifts, hours, auto volunteer discounts
Donations & fundraising
Included
Included
IncludedIncluded; donor covers fees option
Automatic tax receipts
PartialDonation receipts
Included
IncludedAutomatic
Member self-service portal
IncludedMember app
Included
Included
Email campaigns
Included
Included
IncludedCampaigns and segments
Website builder
Included
Not offered
Not offeredWorks beside your site
Public API
Included
Included
IncludedREST API, Zapier webhooks, MCP server
Pricing and terms Show
DetailWild ApricotNeon CRMCommunal
Starting priceFrom $66/moFrom $99/mo$75/mo
Pricing modelPer contact, tieredTiered subscription; unlimited recordsFlat, by member band (to 250 members at the floor)
ContractMonth-to-month available;
Details

optional 1-year and 2-year prepay discounts; no cancellation fees

annual (typical); not confirmed on vendor pageNo contracts, prorated billing, cancel any module any time
Payment feesNo per-transaction fee from WildApricot itself when using the integrated Personify Payments processor (processor rates not published on the pricing page).
Details

Using a third-party gateway (Stripe, PayPal, Authorize.Net) triggers a Payment System Servicing Fee described in the help center as 20% of the subscription plan price, applied to US/Canada accounts; vendor pricing page calls this 'an additional fee'.

Neon Pay: 2.99% + $0.30 per card transaction, 1% + $1 per ACH/e-check, +1% for American Express; donor-covered fees option availableCard-processing application fee set in your agreement, often 2%; no monthly minimums
Free trial60-day free trial, no credit card required; no permanently free planNo free trial or free plan; demo onlyFree trial, no credit card

The detail

The short version

Pick Wild Apricot if you are a club or association with a few hundred contacts that wants its public website, member directory, events and email from one vendor, and you are comfortable using the in-house payment processor. Pick Neon CRM if you are a nonprofit with a large or fast-growing database, you want donors, members, events and volunteers in one CRM, and you already have a website. Pick neither if your operations include room rentals, recurring programs or a sports season: both stop at memberships, events and (for Neon) volunteer opportunities.

Where Wild Apricot wins

  • Website builder. Drag-and-drop builder, themes, member-only pages, widgets and WordPress embeds. Neon CRM has no site builder.
  • Lower entry price. $66/mo for 100 contacts, with 10% off for 1-year prepay and 15% for 2-year. Neon CRM starts at $99/mo and needs $209/mo Impact for memberships.
  • Everything in every tier. Events, email, store, donations, member and admin mobile apps at every price point. Neon CRM gates memberships, events, volunteers and API behind Impact.
  • Trial and terms. 60-day no-card trial, month-to-month billing, no setup or cancellation fees. Neon CRM has no trial and annual terms are typical.

Where Neon CRM wins

  • Unlimited records. Growth does not move you up a tier. Wild Apricot counts every contact, including lapsed members and subscribers.
  • Donor CRM depth. Donation pages, tax receipts, workflow automation and reporting built for fundraising, with Neon Pay reconciliation and donor-covered fees. Wild Apricot takes donations but is not a donor CRM.
  • Volunteer management. Included from the Impact tier; Wild Apricot has no native volunteer module.
  • Published processing rates and no gateway surcharge. Neon Pay is 2.99% + $0.30 per card. Wild Apricot charges 20% of your subscription if you bring your own gateway.
  • Open API on Impact and above, with unlimited users, emails and forms.

Pricing in practice

Wild Apricot bills by total contacts in the database: $66/mo at 100, and third-party listings show roughly $78 (250), $147 (500), $252 (2,000) and $462 (5,000). A list clean-up lowers your bill; a newsletter list raises it. Neon CRM is flat by feature tier with unlimited records: $99/mo Essentials covers donations and reporting only, and Impact at $209/mo is the realistic floor for a membership organization. Add payments: Wild Apricot's own processor with unpublished rates, or 20% of your subscription as a surcharge if you keep Stripe or PayPal; Neon Pay at 2.99% + $0.30 per card and 1% + $1 per ACH. For a 300-contact club Wild Apricot is clearly cheaper; for a 4,000-record nonprofit the two are close and Neon's flat price may win.

Who should pick which

If you are...Lean towards
A club or association that needs a website and membership from one vendorWild Apricot
A group under 500 contacts on a tight budgetWild Apricot ($66/mo to $147/mo)
A nonprofit whose database is growing past a few thousand recordsNeon CRM (unlimited records)
A charity that manages donors, members and volunteers togetherNeon CRM Impact or higher
A community league, rec center or club that rents space or runs programsNeither; see the third option below

The third option

If you are comparing these two because your current setup no longer fits, check what your organization actually does week to week. Communal was built for groups that run memberships alongside programs, facility rentals, donations and volunteers, and prices by paying members rather than contacts: $75/mo to 250 members with volunteers, donors and POS included, programs +$50/mo, facilities from +$50/mo, no contract, a 30-day free trial and free migration from either tool. It does not include a website builder or Neon's donor-retention reporting, which is the honest trade.

Questions people ask about Wild Apricot vs Neon CRM

Short answers, with the numbers where they exist.

It depends on your database size. Wild Apricot starts lower at $66/mo for 100 contacts, but climbs by contact tier (third-party listings show about $147/mo at 500 and $462/mo at 5,000). Neon CRM Essentials is $99/mo with unlimited records, but memberships, events and volunteers need Impact at $209/mo. Below roughly 500 contacts Wild Apricot usually wins; above a few thousand, Neon CRM's flat tiers tend to cost less.