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Head to head · 2026

Glue Up vs Wild Apricot for association management: events, member portal and pricing

Wild Apricot (from $66/mo for 100 contacts, month-to-month, 60-day trial) is the better fit for small and mid-size associations and clubs that want a website, member database, events and email in one self-serve tool.

Glue Up (from about $3,000/yr, billed annually, demo-led) wins for event-heavy, chapter-based or international associations that want a branded member app, multi-currency and multi-language support and a fuller event toolkit. Neither books facilities or schedules volunteers; groups that run programs or rent space usually need a third option.

Wild Apricot

Membership database, events, email and a website builder, priced by total contacts.

  • Memberships
  • Events
  • Donations
  • Website
Best for
Small to mid-size clubs, associations and nonprofits that want website, member database and events from one vendor and are comfortable using the in-house payment processor
Watch out for
Pricing is by total contacts (lapsed members, prospects, newsletter subscribers all count), so database growth pushes you into higher tiers; 20% subscription surcharge for using your own payment gateway instead of Personify Payments

Glue Up

Event-led membership platform with CRM, community and a branded member app.

  • Memberships
  • Events
  • Donations
  • Website
  • Chapters
Best for
Chambers of commerce, professional associations and event-heavy organizations, especially those operating internationally
Watch out for
Entry price of $3,000+/yr billed annually is steep for small nonprofits; website, community, chapters and certifications are extra power-ups; No free trial or self-serve signup; demo and proposal required
Side by side

Wild Apricot vs Glue Up, plus the option most comparisons skip.

Communal is listed as a third column because organizations comparing these two usually need the same things it was built for: memberships, programs and facilities in one database at a flat price.

FeatureWild ApricotGlue UpCommunal
Membership management
Included
Included
IncludedTiers, custom fields, segments
Automated renewals
Included
Included
IncludedReminders and auto-renew
Digital membership cards (Apple / Google Wallet)
Partial
PartialIn-app cards
IncludedIncluded in every plan
Event registration & ticketing
Included
Included
Add-onPrograms & events, +$50/mo
Program & class registration
Not listed
Not listed
Add-onWaitlists, capacity, attendance, rosters
Facility booking & rentals
Not offered
Not offered
Add-onFrom +$50/mo; approvals, invoices, agreements, iCal
Volunteer shifts & hour tracking
Not offered
Not offered
IncludedShifts, hours, auto volunteer discounts
Donations & fundraising
Included
Included
IncludedIncluded; donor covers fees option
Automatic tax receipts
PartialDonation receipts
Not listed
IncludedAutomatic
Member self-service portal
IncludedMember app
IncludedBranded app
Included
Email campaigns
Included
Included
IncludedCampaigns and segments
Website builder
Included
Included
Not offeredWorks beside your site
Public API
Included
Included
IncludedREST API, Zapier webhooks, MCP server
Pricing and terms Show
DetailWild ApricotGlue UpCommunal
Starting priceFrom $66/moFrom $3,000/yr$75/mo
Pricing modelPer contact, tieredAnnual plan by org sizeFlat, by member band (to 250 members at the floor)
ContractMonth-to-month available;
Details

optional 1-year and 2-year prepay discounts; no cancellation fees

Annual (all contracts billed annually by default; one-off event pricing possible)No contracts, prorated billing, cancel any module any time
Payment feesNo per-transaction fee from WildApricot itself when using the integrated Personify Payments processor (processor rates not published on the pricing page).
Details

Using a third-party gateway (Stripe, PayPal, Authorize.Net) triggers a Payment System Servicing Fee described in the help center as 20% of the subscription plan price, applied to US/Canada accounts; vendor pricing page calls this 'an additional fee'.

Payments run through integrated third-party gateways (Stripe, PayPal, Paygage and others) at the gateway's own rates;
Details

Glue Up does not publish a platform transaction fee. Fee for using external gateways: not published.

Card-processing application fee set in your agreement, often 2%; no monthly minimums
Free trial60-day free trial, no credit card required; no permanently free planNo (demo only)Free trial, no credit card

The detail

The short version

Pick Wild Apricot if you are a club or association under a few thousand contacts that wants a website, member database, events and email from one vendor, month-to-month, with a long trial to set it up yourself. Pick Glue Up if events are the core of your association, you want a branded member app, you run chapters or operate across countries and currencies, and an annual contract from about $3,000/yr fits the budget. Pick neither if you also rent rooms, run programs or schedule volunteers.

Disclosure: Communal is our product. We cover it at the end for that last case.

Where Wild Apricot wins

  • Price and terms for small groups. $66/mo for 100 contacts, month-to-month, no setup or cancellation fees, 10% off for a 1-year prepay and 15% for 2 years. Glue Up starts around $3,000/yr billed annually.
  • All features at every tier. Website builder, events, email, store, donations and both mobile apps are included at every Wild Apricot tier. Glue Up sells website, community, chapters, certification and the branded app as separate power-ups.
  • Self-serve. 60-day no-card trial and a very large user base, WordPress widgets, public API, Zapier, Make and QuickBooks. Glue Up is demo-led with no trial.
  • Member-only web pages. Wild Apricot's builder and member-only content are its center of gravity.

Where Glue Up wins

  • Events. Full event lifecycle from its EventBank heritage: webinars, speed networking, attendee apps, surveys and invoicing tied to events.
  • Branded member app. My Glue with in-app digital membership cards and a community. Wild Apricot's member app carries its own brand and offers wallet cards only through the app or a PassKit integration.
  • Chapters and international reach. Chapter Management power-up, multi-chapter and multi-location on Enterprise, multi-currency and multi-language, offices worldwide. Wild Apricot has no multi-chapter support.
  • Automation and CRM. Advanced plan adds workflows, integrations and enhanced reporting; CPD credits for professional bodies.

Pricing in practice

Wild Apricot counts every contact, not just active members, so lapsed members, prospects and subscribers push you up tiers. A 1,500-contact association sits in the 2,000-contact tier at around $252/mo per third-party listings, roughly $3,000/yr. Add 20% of the subscription if you keep an outside gateway.

Glue Up starts near that same $3,000/yr figure but on an annual contract, and limits on events, emails, admins and contacts can be raised for a fee. Website, chapters, community and the branded app are extra. Ask for the full proposal with power-ups before comparing, because the headline number is rarely the invoice.

Who should pick which

If you are...Lean towards
A club or association under 2,000 contacts that wants a website and database togetherWild Apricot
A volunteer-run group that wants to trial and set up without a sales callWild Apricot
An association whose year is built around conferences, webinars and networking eventsGlue Up
A chapter-based or international body that wants a branded appGlue Up
A federation, league or center that runs programs, rents space or schedules volunteersNeither; see below

The third option

If your association also runs programs, rents facilities or depends on volunteers, neither product covers that. Communal prices by members rather than contacts ($75/mo to 250 members), adds program registration with waitlists and attendance for +$50/mo and facility booking with approvals and invoices from +$50/mo, and includes volunteer shifts, donations with tax receipts and POS software in the base. It runs parent and chapter tenants with address-based routing for federations, ships Apple and Google Wallet cards and a public API, and has no contract, a 30-day trial and free migration. It does not have a website builder, a native mobile app or CPD tracking, which is the honest trade against both tools here.

Questions people ask about Wild Apricot vs Glue Up

Short answers, with the numbers where they exist.

Wild Apricot, at the small end. It starts at $66/mo for 100 contacts month-to-month ($59.40/mo with a 1-year prepay) and third-party listings show about $147/mo at 500 contacts and $252/mo at 2,000. Glue Up starts at about $3,000/yr (roughly $250/mo) billed annually, with website, community, chapters and certifications sold as separate power-ups. For an association above 2,000 contacts the two are closer than they look.